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Innovative packaging helps sports manufacturer leap into new marketsSubscribe to our news feed

Rochdale-based A&D Sports, which designs, manufactures and supplies high-end gym equipment, is going from strength to strength after installing a super-efficient on-site packaging system.
Having won industry-wide recognition for its high-quality designs and products in 2016, A&D Sports has moved rapidly from a purely UK-based, small order quantity business model to taking large orders from anywhere in the world.  
While welcome, the rapid growth and launch into overseas markets caused a packaging dilemma for the company. With a huge product range and diverse set of pack sizes and dimensions, packaging quickly became a critical issue.
To find a solution, A&D Sports worked closely with environmental business advisors at Greater Manchester’s Business Growth Hub, who signposted them to a Box on Demand system supplied by local packaging specialists, Ribble Packaging. A&D Sports installed their own system in August 2016 and the impact on the business has been enormous.
Darren Golden, founder and managing director of A&D Sports, said: “Our cardboard packaging is now made exactly to order, as well as being fully recyclable and FSC approved. I’ve mentioned the technology to several people and no one has come across it before, so we are indebted to the Business Growth Hub’s detailed knowledge of what’s out there in the market.”
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